http://www.macrandall.com Tue, 01 Dec 2009 18:03:54 +0000 http://backend.userland.com/rss092 en Here is a interesting video from Vail Resorts about how the decision cycle of their customers has rapidly changed. I think this is a great example of how companies need to adapt their marketing to be able to respond to what's going on in near real time. The days of ... http://www.macrandall.com/?p=38 http://www.macrandall.com/?p=27 While the definition of marketing has always encompassed a large number of activities, it is the promotion and selling of goods that most marketing practitioners seem to focus on. Dramatic changes in communication are causing changes in consumer behavior. Along with all this change perhaps it’s time that the focus ... http://www.macrandall.com/?p=25 The power of titles is something one learns about very quickly once they enter the business environment. While most titles are likely intended to describe job function, they in the end become much more. Titles describe rank, importance, and often become prescriptive of how one behaves and thinks. I am ... http://www.macrandall.com/?p=20